Challenge
Target Date Funds are nothing new, and in the jargon-filled investment world, everyone’s offering sounded the same — and similarly opaque. What separated T. Rowe Price? Its active management philosophy.
The Way
to make the complex simple
We presented T. Rowe Price’s 75-year foundation of active management through metaphor, recruiting graceful aerial acrobats and performers and noting that everything you don’t see in their show — their slightest adjustments, shifts and tilts — is precisely what makes the show.
