Challenge
ARM & HAMMER was a 170-year-old brand known for its baking soda, but that was about it. And its entire fleet of products on more shelves in the grocery store than any other brand? Simply being overlooked.
The Way
to touch their hearts
Elevate the masterbrand to be more meaningful to more people and bring out the true challenger in our consumer. To do so, we had to connect the power within our products
to the power within the consumers that bring them to life.
