Big Y

Changing a rewards program from points to pleasure.

Grocery rewards programs make you obsess over points and savings. And this misses the point entirely. Big Y, the family-owned Massachusetts icon, built its name on service and quality that bring customers joy. So we reframed their rewards program to do the same, trading the grind of accumulating points for the thrill of discovering free food. So in even the most unexpected places, free finds you.