In recent months, Inflation has flung open a new window of reconsideration for consumers. People are living in an uncertain economy, being pressured into tradeoffs. In the midst of the uncertainty, problems big and small are sapping people’s spirit, leaving them feeling overwhelmed, anxious and exhausted. 

What was once a novelty idea, became almost fashionably mainstream post-pandemic when the working world was turned on its head. Once the traditional 40-hour work week, spent in the office, eroded during the years of peak Covid-19, it led many to question the validity and need for a five-day week, at a time when employee mental health and well-being had become so worryingly low.

Leeann Leahy was a lifetime New Yorker working at big Madison Avenue agencies when she decided to pick up and move to Portland, Maine, to become CEO of the independent Via Agency. She hasn’t looked back since.  

VIA has launched a new campaign in partnership with HearingLife, a leader in delivering life-changing, personalised hearing care, to highlight the urgent need for people to care for their hearing.