Italian Restaurant Group selects VIA without a review, citing passion for communicating brand’s renewal
Portland, Maine, May 26, 2011 – The VIA Agency announced today that it has been selected as the agency of record for Romano’s Macaroni Grill®, the nation’s premier Italian restaurant brand. The privately owned, Dallas-based company has more than 220 locations worldwide.
“VIA’s strong track record of producing return on investment was a factor in our decision,” said Brandon Coleman III, CMO, Romano’s Macaroni Grill. “But ultimately it was their enthusiasm for communicating our brand renewal that drove us to establish a partnership. We want our guests to feel the passion that VIA embodies.”
“My love of Italian food is matched by the excitement of working with this incredible management team,” said John Coleman, CEO and Founder, The VIA Agency. “Romano’s Macaroni Grill has a unique offering and a compelling story to tell. We’re honored that they’ve selected VIA to partner with them.”
Over the last six months VIA has increased revenue by more than 20 percent thanks to an ongoing streak of new business wins, including Friendly’s and Prestige Brand Holdings, Inc.