The VIA Agency

Born in 1993 and reborn every year since, VIA is a marketing agency that creatively helps the world’s best companies grow in ever-changing times, all from its headquarters in Portland, Maine’s historic Baxter Library Building. Also named Advertising Age’s 2011 National Small Agency of the Year, which is pretty nice. Here’s where we keep you up to date on VIA news, work and people.

VIA’s SXSW Proposals

PanelPicker LogoThe VIA Agency is (hopefully) going to South By Southwest this spring! VIA proposed two panels to SXSW Interactive, and we’re pretty excited about them.

“Crowding Out the Experts—Social Taste Formation” features David Goodman and Greil Marcus. Goodman is the president of CBS Interactive Music Group and Last.fm. Marcus is an esteemed author and critic who was Rolling Stone’s first review editor. The panelists will discuss how social media and other technology is changing the importance of expert opinion in taste formation. VIA’s Annemarie Crivelli will moderate, and the panel is based on the undergraduate thesis of VIA’s Stephen Hebson.

“Shock But Don’t Offend—Daring Brands Walk the Line” features AdWeek’s Tim Nudd, Samsung’s Ralph Santana and VIA’s Greg Smith. The panelists will discuss the difficulties that brands face when attempting to be provocative without offending consumers.

If these panels sound interesting, click the links above to read more about them and vote for them on the SXSW PanelPicker site. Online votes are 30% of the approval process, so we could definitely use your help.

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VIA News

Posted on July 28, 2011

VIA Named AdAge Small Agency of the Year

The VIA Agency is proud to be named the 2011 AdAge and Creativity Magazine Small Agency of the Year. VIA was selected from hundreds of agencies in 22 countries. A short article is on online at AdAge, and a full profile will be appearing in AdAge's print edition on August 8th. For reactions and thoughts on the ...

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VIA News

Posted on June 15, 2011

VIA Named AOR For People’s United Bank

Knowledge of financial industry and creative workforce cited as reasons for partnership Portland, Maine, June 15, 2011 – The VIA Agency announced today that it has been selected as the agency of record for People’s United Bank, a leading financial services company with 340 branches throughout the northeast. VIA will partner with People’s ...

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VIA News

Posted on May 26, 2011

VIA Named Agency of Record for Romano’s Macaroni Grill

Italian Restaurant Group selects VIA without a review, citing passion for communicating brand’s renewal Portland, Maine, May 26, 2011 – The VIA Agency announced today that it has been selected as the agency of record for Romano’s Macaroni Grill®, the nation’s premier Italian restaurant brand. The privately owned, Dallas-based company has more than 220 ...

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