Mitt Romney’s get-out-the-vote tool performed poorly on election day. Politicians are pure marketers. What can we learn from the experience? The tool’s failure was not just a technical problem: It was an interaction design problem. Interaction design is an often … Continue reading
We recently conducted a Facebook promotion for a client in which we offered the the first 100 fans to respond a coupon. We offered it at a surprise time in the middle of the day. The coupons were gone in … Continue reading
Conde Nast recently revealed that it has sold 20,000 iPad-only subscriptions to the New Yorker, and that the magazine has 100,000 readers when you count its offline subscribers (who get access for free) and single-copy buyers. That’s a lot of … Continue reading
A few years back, we were meeting with mobile marketing companies, all clutching our Motorola Razrs, listening to those companies strongly advise us to redirect our clients’ money to their pockets. They were playing to our instincts and paranoia. Hundreds … Continue reading
When we are working on large sites, our clients tend to focus on the site’s home page and the site’s “look-and-feel” — the selection and arrangement of colors, imagery and type. That stuff is important, but as important for us … Continue reading
One of the challenges of working with traditional designers who haven’t worked in interactive is balancing aesthetics and usability. Ideally they achieve both, but it takes a solid grounding in interactive design and usability to know how. Here’s a list … Continue reading
