Author Archives: Tim Beidel

About Tim Beidel

Tim Beidel is the director of interactive development at The VIA Agency.

Saving the ACA Website

Nice article about the efforts to salvage the ACA Website. Anyone who’s ever been involved in a “technology death march” can relate to the description of the project (and probably shudder while reading about it). It helps when you can … Continue reading

Posted on | By Tim Beidel | Posted in Featured

Designing for the small screen: Are you ready?

The small screen is bringing back nightmares of those old VCR remotes. You know, back when the joke was that no one could program their VCR. It was no joke. Thirty years of user-centered design techniques later, we have the … Continue reading

Posted on | By Tim Beidel | Posted in Featured

Technology: Between planning and reality

One of the services VIA can provide is to serve as a bridge between marketing and technology groups, two parties with a history of not really understanding each other. Though that is getting better, in our experience, there remains a … Continue reading

Posted on | By Tim Beidel | Posted in Featured

The failure of the Obamacare websites

Digiday has a nice collection of user experience critiques of healthcare.gov, the federal marketplaces for the Affordable Health Care Act. The biggest mistake, in my view, is the Obamacare marketplaces’ requirement that people register for an account before seeing the … Continue reading

Posted on | By Tim Beidel | Posted in Featured

The Mobile Tsunami

If you blinked, you’ve already missed the onslaught of mobile. Digiday does a good job of gathering the statistics: Ninety-five percent of tablet shoppers and 72 percent of smartphone shoppers who make a purchase with their device do it at … Continue reading

Posted on | By Tim Beidel | Posted in Featured | Tagged

The two most important guidelines in advertising’s design context: Feedback and System Status

The two most important guidelines for user interface design in an advertising context are Feedback and System Status. That’s because our interactive products needs to be easy to learn. Continue reading

Posted on | By Tim Beidel | Posted in Featured

Good customer experiences require interaction design

Mitt Romney’s get-out-the-vote tool performed poorly on election day. Politicians are pure marketers. What can we learn from the experience? The tool’s failure was not just a technical problem: It was an interaction design problem. Interaction design is an often … Continue reading

Posted on | By Tim Beidel | Posted in Featured, Uncategorized

The Power of Social Media

We recently conducted a Facebook promotion for a client in which we offered the the first 100 fans to respond a coupon. We offered it at a surprise time in the middle of the day. The coupons were gone in … Continue reading

Posted on | By Tim Beidel | Posted in Featured, Social Media

Tablets and magazines

Conde Nast recently revealed that it has sold 20,000 iPad-only subscriptions to the New Yorker, and that the magazine has 100,000 readers when you count its offline subscribers (who get access for free) and single-copy buyers. That’s a lot of … Continue reading

Posted on | By Tim Beidel | Posted in Featured, Uncategorized

Mobile marketing gets us closer to the point of purchase

A few years back, we were meeting with mobile marketing companies, all clutching our Motorola Razrs, listening to those companies strongly advise us to redirect our clients’ money to their pockets. They were playing to our instincts and paranoia. Hundreds … Continue reading

Posted on | By Tim Beidel | Posted in Featured