My wife and I recently finished watching the TV series Friday Night Lights (by the way, one of the best programs ever). The show is about a small town in Texas, high school football, and all of life’s wonderful mysteries. … Continue reading
There’s a whole lot more that can be done than can’t be done–especially if you learn how to say it, solve it, and celebrate it. A friend of mine recently came back from a trip to Australia, where he simply … Continue reading
Recently, we elected our latest collection of women and men to help lead this great nation. This democracy of ours is an amazing accomplishment — one that is still the marvel of the world. We are not governed by monarchies, … Continue reading
Why do social media firestorms continue to happen years after most brands have adopted and hopefully begun to learn from the mistakes of others? I would argue that brands are finding new ways to mess up — beyond the early … Continue reading
A few weeks ago, during this year’s harvest, Welch’s had a CNN photographer visit one of their vineyards and their largest production facility. They produced this fantastic piece on the company featuring CEO Brad Irwin and one of their family … Continue reading
What should Americans say when they toast? Cheers? Prost? Salud? It’s time America has an official toast. Vote for your choice from the list above, or write-in your own on our wall. Make sure to share, because the most popular … Continue reading
Baldwin&, From everyone at The VIA Agency, congratulations on being named Ad Age’s 2012 Small Agency of the Year! As Ad Age’s 2011 Small Agency of the Year and Small Agency Runner Up the year before that, we know that … Continue reading
Work isn’t always a good time. That’s why we’ve got to celebrate when we can. You may “woohoo” at your own discretion. Growing up in New England, I tended to maintain a pretty good work ethic. If there was work … Continue reading
Recently our agency was invited to pitch the MINI Cooper USA account, one of the most exciting brands in the business. When the review was announced, the press mainly covered the fact that the incumbent was defending the account, and … Continue reading
When making hard decisions, there’s a directness that’s required and a need for contemplative thought that full transparency can compromise. I just finished reading Keith Richards’ memoir, Life. I found his candor refreshing and illuminating. By the end of the … Continue reading
