Author Archives: The VIA Agency

Why Your Company Should Celebrate More

Work isn’t always a good time. That’s why we’ve got to celebrate when we can. You may “woohoo” at your own discretion. Growing up in New England, I tended to maintain a pretty good work ethic. If there was work … Continue reading

Posted on | By The VIA Agency | Posted in Featured

The VIA Agency: Why The Long-Shot Pitches Are Worth It — Even When You Don’t Win

Recently our agency was invited to pitch the MINI Cooper USA account, one of the most exciting brands in the business. When the review was announced, the press mainly covered the fact that the incumbent was defending the account, and … Continue reading

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Sweet Seat

Posted on | By The VIA Agency | Posted in Uncategorized

Is There Such A Thing As Too Much Transparency?

When making hard decisions, there’s a directness that’s required and a need for contemplative thought that full transparency can compromise. I just finished reading Keith Richards’ memoir, Life. I found his candor refreshing and illuminating. By the end of the … Continue reading

Posted on | By The VIA Agency | Posted in Fast Company, Featured | Tagged , , , , ,

Storytelling is dead – Long live storytelling

Any marketer worth their salt has always understood the power of storytelling. Stories are the blood that pumps through any vital community. They document our histories, they educate generations, they entertain us and at their best they inspire us to … Continue reading

Posted on | By The VIA Agency | Posted in Adweek, Featured

Planning That Changes People’s Behavior – A New 360 Framework

When my wife and I were trying to potty train our youngest of three children, we were more than ready to be done with diapers. We had encouraged our son, read to our son, coached our son, and cajoled our … Continue reading

Posted on | By The VIA Agency | Posted in Adweek, Featured

Brand Endearment: Why Super Bowl Ads Aren’t Dead Yet

  My latest piece for Fast Company, “Brand Endearment: Why Super Bowl Ads Aren’t Dead Yet”, was published yesterday:   “There is an old truism in the sales profession—people buy from people they like. The same goes for brands. Being “liked” … Continue reading

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7 Ways Daring Brands Walk The Line

My latest piece for Fast Company, “7 Ways Daring Brands Walk The Line”, was published today: “People want to feel alive. We want to have new experiences and see things that surprise, inspire, or yes, even shock us a little. But … Continue reading

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CES Takeaways for Marketers

Convergence and cloud computing mean you won’t have multiple screens and multiple devices, you’ll have one screen everywhere you turn—and it will be yours: I was watching people play a very sophisticated video game on a pretty dumb device in … Continue reading

Posted on | By The VIA Agency | Posted in Featured

Holiday Hot Licks

  Last month VIA hosted the annual holiday party for our employees and their guests and we had an excellent time, as we do every year. As the cliché goes, here at VIA we work hard but we also know … Continue reading

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