The opinions expressed by John Coleman and those providing comments are theirs alone, and do not reflect the opinions of The VIA Agency. The information in this weblog is provided "AS IS" with no warranties, and confers no rights. The VIA Agency is not responsible for the accuracy of any of the information supplied herein.
Author Archives: The VIA Agency
WHY CLEARLY COMMUNICATING PURPOSE IS THE MOST IMPORTANT LEADERSHIP SKILL
My wife and I recently finished watching the TV series Friday Night Lights (by the way, one of the best programs ever). The show is about a small town in Texas, high school football, and all of life’s wonderful mysteries. … Continue reading
3 Subtle Ways To Shift Your Attitude From Can’t-Do To Can-Do
There’s a whole lot more that can be done than can’t be done–especially if you learn how to say it, solve it, and celebrate it. A friend of mine recently came back from a trip to Australia, where he simply … Continue reading
The Nobility of Compromise
Recently, we elected our latest collection of women and men to help lead this great nation. This democracy of ours is an amazing accomplishment — one that is still the marvel of the world. We are not governed by monarchies, … Continue reading
Social Media Issues, Establishing A Brand Voice
Why do social media firestorms continue to happen years after most brands have adopted and hopefully begun to learn from the mistakes of others? I would argue that brands are finding new ways to mess up — beyond the early … Continue reading
A Great Story About a Great Client
A few weeks ago, during this year’s harvest, Welch’s had a CNN photographer visit one of their vineyards and their largest production facility. They produced this fantastic piece on the company featuring CEO Brad Irwin and one of their family … Continue reading
The Toast of America
What should Americans say when they toast? Cheers? Prost? Salud? It’s time America has an official toast. Vote for your choice from the list above, or write-in your own on our wall. Make sure to share, because the most popular … Continue reading
To the 2012 Ad Age Small Agency of the Year
Baldwin&, From everyone at The VIA Agency, congratulations on being named Ad Age’s 2012 Small Agency of the Year! As Ad Age’s 2011 Small Agency of the Year and Small Agency Runner Up the year before that, we know that … Continue reading
Why Your Company Should Celebrate More
Work isn’t always a good time. That’s why we’ve got to celebrate when we can. You may “woohoo” at your own discretion. Growing up in New England, I tended to maintain a pretty good work ethic. If there was work … Continue reading
The VIA Agency: Why The Long-Shot Pitches Are Worth It — Even When You Don’t Win
Recently our agency was invited to pitch the MINI Cooper USA account, one of the most exciting brands in the business. When the review was announced, the press mainly covered the fact that the incumbent was defending the account, and … Continue reading

