Author Archives: The VIA Agency

A Different Kind of Resolution: the Re-resolution.

As this year ends, the ritual of making new resolutions comes to mind. Like just about all of us, I have always tried to think about what new goals and ways of behaving just might work to make me a … Continue reading

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Dreaming 101

For our company holiday card this year our agency took a different approach. We compiled an album of six original holiday songs, all written and performed by associates. But that was not the “different” part — it was the fact … Continue reading

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Quiet Your Mind and Embrace Logic-Defying Decisions

I recently gave a commencement speech at Maine College of Art, a wonderful small college in Portland. Getting up in front of bright, creative and capable young adults in the hope of imparting some modicum of wisdom is a daunting … Continue reading

Posted on | By The VIA Agency | Posted in Fast Company, Featured

Why Clearly Communicating Purpose Is The Most Important Leadership Skill

My wife and I recently finished watching the TV series Friday Night Lights (by the way, one of the best programs ever). The show is about a small town in Texas, high school football, and all of life’s wonderful mysteries. … Continue reading

Posted on | By The VIA Agency | Posted in Fast Company, Featured

3 Subtle Ways To Shift Your Attitude From Can’t-Do To Can-Do

There’s a whole lot more that can be done than can’t be done–especially if you learn how to say it, solve it, and celebrate it. A friend of mine recently came back from a trip to Australia, where he simply … Continue reading

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The Nobility of Compromise

Recently, we elected our latest collection of women and men to help lead this great nation. This democracy of ours is an amazing accomplishment — one that is still the marvel of the world. We are not governed by monarchies, … Continue reading

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Social Media Issues, Establishing A Brand Voice

Why do social media firestorms continue to happen years after most brands have adopted and hopefully begun to learn from the mistakes of others? I would argue that brands are finding new ways to mess up — beyond the early … Continue reading

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A Great Story About a Great Client

A few weeks ago, during this year’s harvest, Welch’s had a CNN photographer visit one of their vineyards and their largest production facility. They produced this fantastic piece on the company featuring CEO Brad Irwin and one of their family … Continue reading

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The Toast of America

What should Americans say when they toast? Cheers? Prost? Salud? It’s time America has an official toast. Vote for your choice from the list above, or write-in your own on our wall. Make sure to share, because the most popular … Continue reading

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To the 2012 Ad Age Small Agency of the Year

Baldwin&, From everyone at The VIA Agency, congratulations on being named Ad Age’s 2012 Small Agency of the Year! As Ad Age’s 2011 Small Agency of the Year and Small Agency Runner Up the year before that, we know that … Continue reading

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