Author Archives: The VIA Agency

‘Tis the Season: My Predictions for 2013

Heading into the new year, 2013 holds the promise of a return to optimism. I think we will see some dynamic shifts in content development and distribution as the seeds of media fragmentation continue to be sowed. Entertainment companies (and … Continue reading

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The Past in Vibrant Color

I love the color photos of stars we mostly have seen in black and white.   It humanizes them in a way that doesn’t undermine what made them stars in the first place. It also reminds us how much something … Continue reading

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WRECKING BALL A LONG TIME COMING

After a few days and several spins, I honestly believe that Wrecking Ball is Bruce’s best album since Tunnel of Love. More than that, it is his first great post-E Street album. Bruce has been trying very hard for a … Continue reading

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The Negotiator Gets a Seemingly Raw Deal

Last week, Ad Age ran an article with a headline so brilliantly preposterous that you would’ve thought it had come from The Onion: Priceline Kills the Messenger Because Ads Worked Too Well   And yet the ensuing article was not … Continue reading

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An Apparent “Tagging” Error Gets My Mind A’Wondering

I woke yesterday to the news that the NFL had forced YouTube to remove Chrysler’s 2012 Super Bowl ad from their site due to copyright infringement. I was outraged and began writing about it. As it turned out, it was … Continue reading

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THE NEXT GREATEST GENERATION

They say that youth is wasted on the young. And like any great line there is a more than a bit of truth to this notion. That said, I would like to give a word of encouragement to the generation … Continue reading

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WRITER’S BLOCK

I’m halfway through Pete Dexter’s wonderful novel Spooner during a week in which I also was blessed enough to rediscover David Mamet’s film House of Games. Both works had me up late at night mourning for the power of the … Continue reading

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VIA CREATIVE PHILOSOPHY

So after 12 years here I hope I’ve learned a thing or two. And God knows I’ve ranted and raved about a bunch of it. But with chiding and prompting from many quarters, I’ve finally taken the time to write … Continue reading

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10 Years Later

10 years later. Milling about the parade. Same blue sky. It’s 8:46 and they’re all out there. The firefighters, the cops, the politicians. The lost and the sick, out from the shadows where Congress Street meets High. The patriots, and … Continue reading

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Logic vs. Reason

Reduce each decision to a simple logic problem. Remove all subjectivity and just look at the data. Data in your favor? OK, launch it. Data shows negative effects? Back to the drawing board. And that data eventually becomes a crutch … Continue reading

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