The opinions expressed by Greg Smith and those providing comments are theirs alone, and do not reflect the opinions of The VIA Agency. The information in this weblog is provided "AS IS" with no warranties, and confers no rights. The VIA Agency is not responsible for the accuracy of any of the information supplied herein.
Author Archives: The VIA Agency
‘Tis the Season: My Predictions for 2013
Heading into the new year, 2013 holds the promise of a return to optimism. I think we will see some dynamic shifts in content development and distribution as the seeds of media fragmentation continue to be sowed. Entertainment companies (and … Continue reading
The Past in Vibrant Color
I love the color photos of stars we mostly have seen in black and white. It humanizes them in a way that doesn’t undermine what made them stars in the first place. It also reminds us how much something … Continue reading
WRECKING BALL A LONG TIME COMING
After a few days and several spins, I honestly believe that Wrecking Ball is Bruce’s best album since Tunnel of Love. More than that, it is his first great post-E Street album. Bruce has been trying very hard for a … Continue reading
The Negotiator Gets a Seemingly Raw Deal
Last week, Ad Age ran an article with a headline so brilliantly preposterous that you would’ve thought it had come from The Onion: Priceline Kills the Messenger Because Ads Worked Too Well And yet the ensuing article was not … Continue reading
An Apparent “Tagging” Error Gets My Mind A’Wondering
I woke yesterday to the news that the NFL had forced YouTube to remove Chrysler’s 2012 Super Bowl ad from their site due to copyright infringement. I was outraged and began writing about it. As it turned out, it was … Continue reading
WRITER’S BLOCK
I’m halfway through Pete Dexter’s wonderful novel Spooner during a week in which I also was blessed enough to rediscover David Mamet’s film House of Games. Both works had me up late at night mourning for the power of the … Continue reading
Logic vs. Reason
Reduce each decision to a simple logic problem. Remove all subjectivity and just look at the data. Data in your favor? OK, launch it. Data shows negative effects? Back to the drawing board. And that data eventually becomes a crutch … Continue reading

