Author Archives: The VIA Agency

A CRISIS OF CONTEMPLATION

“The world went and got itself in a big damn hurry.” Funny how a line from a 1994 movie that’s set in 1954 rings so true in 2012. If you don’t recognize it, it’s how Brooks in The Shawshank Redemption … Continue reading

Posted on | By The VIA Agency | Posted in Uncategorized

“When Did It Stop Being About Sales?”

Seems marketers have no shortage of things to measure these days. While working on a recent project with John Coleman, VIA’s CEO, and Ralph Santana, CMO of Samsung, we were discussing the challenges facing marketers of mass brands given the … Continue reading

Posted on | By The VIA Agency | Posted in Featured