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Author Archives: The VIA Agency
“The world went and got itself in a big damn hurry.” Funny how a line from a 1994 movie that’s set in 1954 rings so true in 2012. If you don’t recognize it, it’s how Brooks in The Shawshank Redemption … Continue reading
Seems marketers have no shortage of things to measure these days. While working on a recent project with John Coleman, VIA’s CEO, and Ralph Santana, CMO of Samsung, we were discussing the challenges facing marketers of mass brands given the … Continue reading